digital transformation in fitness chains
Partner since:
2022

Funxtion is an Amsterdam-based B2B SaaS digital fitness content platform company that allows fitness chains all over the world to offer their members personalised digital fitness experiences on a large scale. The company was founded by Ernst de Neef and Mendel Witzenhausen, two experts from the fitness industry.

The Funxtion platform is home to an ever-expanding library of premium and white-label digital fitness content in the form of digital classes, training sessions and training schedules and comes with built-in modification tools and integration software. The Funxtion platform is an open ecosystem that can be integrated with membership management and other digital fitness applications, allowing fitness chains to distribute content from various providers via their preferred channels.

Funxtion is a leading organisation in the digital transformation of the global fitness industry. Funxtion’s product and vision closely coincide with Lexar Partners’ own vision of investing in businesses that use digital innovation to help people lead healthier lives. With Lexar Partners’ investment, the organisation is able to expedite its innovations in the fields of, Machine Learning and AI among others. Furthermore, Lexar will support the company to accelerate its international expansion.