Mavim, the company behind a leading Intelligent Transformation Platform that helps organizations navigate complex business transformations, today announced a strategic partnership with Lexar Partners. The partnership marks an important milestone in Mavim’s growth journey, accelerating its international expansion, strengthening its AI capabilities, and reinforcing its position as a global technology platform for organizational and process transformation.

Recognized by Gartner as Technology Supporting the Creation of a Digital Twin of an Organization (DTO), Mavim’s Intelligent Transformation Platform enables organizations to successfully execute complex transformations by connecting business processes, data, and strategy within a single dynamic model. Today, the company supports more than 1,000 organizations worldwide and serves as the central business context layer within the ecosystems of strategic partners including Microsoft, Avanade, HSO, Cepheo, and Cegeka.

Lexar Partners, a specialist technology investor, has made a strategic majority investment in Mavim, marking the beginning of a new phase in the company’s development. Combining growth capital with extensive experience scaling software and technology businesses, as well as a strong international network, Lexar Partners will support Mavim’s next stage of growth. Together, the companies will focus on accelerating international expansion, advancing AI-driven process intelligence, and executing a targeted buy-and-build strategy.

Building on its strong market position and advanced AI integrations, Mavim is evolving beyond traditional Business Process Management (BPM) into an intelligent transformation platform. By providing organizations with greater business context and AI-powered insights, Mavim enables enterprises to realize value faster while proactively identifying and addressing operational risks before they impact the business.

Continuity and Customer Commitment
For Mavim’s more than 1,000 enterprise customers, including JM Family Toyota Southeast, Caterpillar, and Kiwa, business continuity remains unchanged. The existing leadership team will continue to lead the company, with Sander Cornelissen serving as Chief Executive Officer. He succeeds Jean-Jacques Vossen, who will remain closely involved in shaping Mavim’s long-term vision as Chief Strategy Officer (CSO). Mavim will continue operating from its offices in Boston, Amsterdam, and Bangalore while preserving its entrepreneurial culture and customer-first approach.

“Our mission has always been to help organizations navigate their most complex business transformations. With Lexar Partners by our side, we can pursue that mission with even greater speed and ambition,” said Jean-Jacques Vossen, Chief Strategy Officer of Mavim.

Maximizing the Value of Microsoft Investments
Mavim differentiates itself through a platform built entirely on the Microsoft technology stack and deeply integrated with Microsoft Business Applications and the Microsoft Dynamics 365 ecosystem. The partnership with Lexar Partners will further strengthen Mavim’s strategic collaboration with Microsoft while accelerating innovation around AI-enabled business transformation.

At the core of this vision is the Microsoft Business Process Catalog (BPC) in Mavim, which serves as the essential business context layer for Microsoft Dynamics 365 implementations. By connecting business knowledge, processes, and execution, organizations can significantly improve implementation speed, increase adoption, and maximize the return on their Microsoft investments.

Sander van Woerden, Partner at Lexar Partners, commented: “Mavim is a market leader in a rapidly growing category. We invest in management teams that enable meaningful transformation through technology. Mavim’s deep integration with Microsoft, combined with its vision for an AI-powered transformation platform, makes it an ideal partner to accelerate international growth.”

About Mavim
Mavim is a leading provider of Digital Twin of an Organization (DTO) technology. Its Intelligent Transformation Platform helps organizations successfully execute complex business transformations by connecting business processes, data, and strategy within a single dynamic model. Today, Mavim serves more than 1,000 organizations worldwide and is a strategic partner of Microsoft, Avanade, HSO, Cepheo, and Cegeka.

About Lexar Partners
Lexar Partners is an independent private equity firm focused on mission-critical software and technology companies across the Benelux region. The firm partners with ambitious entrepreneurs and management teams that are transforming industries through innovation, digitalization, and artificial intelligence. By combining capital, operational expertise, and a specialized investment approach, Lexar Partners helps companies accelerate growth and build long-term value.

In early 2026, Lexar Partners successfully closed its second fund at €164 million, backed by entrepreneurs, family offices, and international institutional investors. The investment in Mavim represents the third platform investment from Lexar Partners Fund II and brings the fund’s total number of platform partnerships to ten.

Lexar is joining We Love SaaS as a partner, and they’re not just bringing capital to the table. Lexar is a Benelux-based investment firm that backs B2B scale-ups and buy-outs in SaaS, AI-native companies, and tech-enabled services.
What makes them a strong fit for our community goes beyond the usual investor pitch. When I sat down with the Lexar team to discuss the partnership, we ended up having one of the more interesting conversations I’ve had recently about what’s actually shifting in the market right now, and how it’s changing the way they evaluate companies.

The end of “pure SaaS” snobbery
One of the most striking shifts Lexar is seeing and acting on, is the rehabilitation of tech-enabled services. Two years ago, anything with a service layer was considered a dirty word in investor circles. Hardware? Forget it. The pitch was simple: software scales, services don’t. In many cases, AI has changed that narrative completely.

Lexar recently invested in Munisense, an IoT company that designs sensors paired with a SaaS platform. The sensors last ten years, the data keeps flowing, and the switching costs are enormous. That’s a moat that no AI copilot can replicate overnight.

“We spend more time asking the hard questions: will this software still be here?”
When Lexar evaluates a SaaS company today, the first question isn’t about growth rate or ARR trajectory. It’s more fundamental than that: why wouldn’t the customer just build this themselves?

Because with the barriers to building software collapsing, that question is no longer theoretical. Enterprise clients have the people, the budget, and increasingly the tools to spin up internal solutions. If your product doesn’t sit deep enough in their workflow — if it’s not wrapped in domain knowledge and customer intimacy — you’re exposed.

This is where Lexar gets hands-on. They’ve built an internal value creation framework with eight pillars, complete with playbooks, maturity scoring, and a structured onboarding process for every portfolio company. It’s not a slide deck, it’s a software platform that services as an operating system for SaaS and AI companies.. They run several assessment sessions, score companies across those eight dimensions, and then work with founders to close the gaps that matter most.

They’ve also just hired a dedicated value creation team, including an AI lead specifically to help portfolio companies accelerate their transformation.

What this means for our community
Lexar joins We Love SaaS because they understand that the best deal flow doesn’t come from cold outreach, it comes from being embedded in the conversations where founders are actually honest about what’s working and what isn’t.

For our members, it means access to an investor that thinks beyond pure SaaS orthodoxy, brings real operational support post-investment, and is actively helping companies navigate what is probably the biggest structural shift our industry has seen in a decade. Plus, in the end, working with smart people, building great products, is probably the most important part of building Lexar.

If you’re a B2B founder in the Benelux building something in SaaS, AI, or tech-enabled services, and generating €5–30M in revenue with €0 – €5M EBITDA and you want to have a real conversation rather than a pitch meeting, Lexar is worth getting to know!

Lexar is proud to announce that Peter Broekroelofs has joined as Chief Technology Officer (CTO) as of October 1, 2025.

With more than 30 years of experience, Peter has held CTO roles in both entrepreneurial start- and scale-ups like NET2GRID and in larger, often PE-backed companies such as Dynniq and Otravo. As co-founder of two ventures, including an AI start-up in healthcare, he also brings the perspective of an entrepreneur combining agility with the ability to navigate complex, international environments.

This breadth of experience has shaped Peter into more than “just” a technologist. He combines deep technical expertise with strong leadership skills, bringing vision, forward thinking and a people-first mindset. He understands how to build and scale digital products and services, create teams that flourish, and connect technology to go-to-market strategies, pricing, and commercial execution. In short: Peter sees the full picture of technology-driven growth.

At Lexar, he will apply this perspective to guide our technology strategy. He will contribute to acquisitions by assessing technology during due diligence, support portfolio companies in creating long-term value post-investment, and strengthen Lexar’s own internal tech stack. With his vision, experience, and human leadership, Peter will play a key role in shaping Lexar’s next chapter.

Beyond the office, Peter is a dedicated triathlete: proof that he has the stamina to go the distance, whether in sport or technology. With his mix of technical depth, strategic vision, and people-first leadership, he’s a strong addition to Lexar and our mission to drive impactful digital growth.

Leiderdorp, August 28, 2025 – Munisense, a Dutch market leader in cloud-native, sensor-agnostic environmental sensing monitoring SaaS platform in the water and noise domain, has secured a strategic investment from Lexar Partners (Lexar). The partnership provides Munisense with the resources and expertise to accelerate its international growth across Northwestern Europe and broaden its portfolio to deliver actionable insights across new environmental domains beyond water and noise, providing the foundation for a buy-and-build growth strategy.

Munisense will continue to operate under its trusted brand, with co-founders Hans Mulder and George Boersma remaining in leadership roles to ensure strategic continuity. With Lexar’s backing, Munisense will accelerate product development, expand its applications across environmental domains, and strengthen its ability to serve municipalities, regulators, and enterprises seeking real-time monitoring solutions.

“Our platform has always been about making complex environmental insights simple and actionable,” said Hans Mulder, Co-founder of Munisense. “With Lexar’s support, we can innovate faster and bring our technology to more customers throughout Europe.” Co-founder George Boersma added: “This step allows us to reinforce our leadership in noise and water monitoring, while expanding into adjacent fields and new geographies.”

Lexar Partners brings expertise, capital, and a strong network to guide Munisense through its next growth phase. “We were impressed by Munisense’s scalable cloud platform, designed with a platform-first architecture that supports both proprietary and third-party hardware and is reinforced by long-term customer relationships,” said James Looman, Partner at Lexar. “This strong foundation creates a unique opportunity to accelerate growth through a buy-and-build strategy, expanding into a leading environmental sensing and monitoring platform that delivers real-time, actionable insights across multiple domains.”

About Munisense

Munisense, based in Leiderdorp, the Netherlands, develops cloud-native, sensor-agnostic solutions for real-time environmental monitoring. Its technology enables municipalities, regulators, and enterprises to measure and manage noise, water, and other environmental factors with precision and scalability.

With a team of 22 professionals, Munisense has more than doubled its revenue in the past three years while maintaining strong profitability. Building on this momentum, the company is well positioned to expand internationally and play a leading role in shaping the future of environmental monitoring.

About Lexar Partners

Lexar Partners is an independent Dutch private equity firm focused on companies with a strong emphasis on innovation and digitalisation. Lexar invests in exceptional people who apply outstanding technology to transform global and growing markets digitally. This includes fast-growing and scalable businesses active in the lower mid-market with proven market potential where digitalisation makes the difference. By offering capital and active guidance, Lexar supports its partners in their phases of accelerated growth.

The investment marks the second platform investment of Lexar Partners Fund II (bringing the total number of partnerships to 10). The fund targets companies with strong growth profiles and EBITDA up to EUR 5m, with initial equity tickets typically ranging from EUR 5–20m per (initial) investment.