Lexar appoints Peter Broekroelofs as Chief Technology Officer

Lexar is proud to announce that Peter Broekroelofs has joined as Chief Technology Officer (CTO) as of October 1, 2025.

With more than 30 years of experience, Peter has held CTO roles in both entrepreneurial start- and scale-ups like NET2GRID and in larger, often PE-backed companies such as Dynniq and Otravo. As co-founder of two ventures, including an AI start-up in healthcare, he also brings the perspective of an entrepreneur combining agility with the ability to navigate complex, international environments.

This breadth of experience has shaped Peter into more than “just” a technologist. He combines deep technical expertise with strong leadership skills, bringing vision, forward thinking and a people-first mindset. He understands how to build and scale digital products and services, create teams that flourish, and connect technology to go-to-market strategies, pricing, and commercial execution. In short: Peter sees the full picture of technology-driven growth.

At Lexar, he will apply this perspective to guide our technology strategy. He will contribute to acquisitions by assessing technology during due diligence, support portfolio companies in creating long-term value post-investment, and strengthen Lexar’s own internal tech stack. With his vision, experience, and human leadership, Peter will play a key role in shaping Lexar’s next chapter.

Beyond the office, Peter is a dedicated triathlete: proof that he has the stamina to go the distance, whether in sport or technology. With his mix of technical depth, strategic vision, and people-first leadership, he’s a strong addition to Lexar and our mission to drive impactful digital growth.