The origin
of Lexar

Meet our team

Lexar Partners is an independent investment firm founded on the energy that comes from making organisations more successful.

The origin of Lexar

Lexar Partners is an independent investment firm founded on the energy that comes from making organisations more successful.

Founders Sander van Woerden and Max van de Blaak share this passion and together they possess a wealth of experience in the world of investments and entrepreneurship. The passion for digital transformation and investments developed early for both of them during their student years.

To them, Lexar is the place where an entrepreneurial investor and an investing entrepreneur join forces and, together with an amazing team and partners, offer the support they need to successfully accelerate organisations.

Founding Partner Sander van Woerden
“We founded Lexar with our passion for digital transformation and entrepreneurship.”
Team and partners

Together with the right team and partners

Meet the team

In our partnerships, we look for entrepreneurial and ambitious teams. Typically, these are founders or existing management teams that want to guide an organisation into the next phase. We do so based on a no-nonsense partnership, which ignites passion and joy. We like structured work built on a foundation of trust and pragmatic governance. We are partners alongside the teams behind the organisations we invest in. We stay optimistic and jointly draw up clear plans in a relaxed and informal atmosphere, even during challenging times.

Our focus

  • Fast-growing and scalable businesses where digitalisation makes the difference
  • Proven market potential with EBITDA’s between EUR 0 – 5 million (or profitability within 12 months)
  • Investments of EUR 5 – 15 million per (initial) participation
  • A majority interest or controlling minority interest (lead investor)
  • Looking for an active role in professionalisation and accelerated growth
  • Entrepreneurs and/or directors who want to take their business to the next level or arrange succession together
  • Enthusiastic and highly driven teams with positive mindsets

Our approach

Our partnerships begin with a clearly defined business plan, formulated together with management and coordinated and approved prior to the transaction. The process ensures all parties have a clear insight into the partnership and beyond. We take several themes into consideration in line with our Lexar Value Creation Plan e.g., the future structure of the organisation, hiring plans and potential strategic takeovers. Using the jointly prepared business plan and the associated actions, we chart a clear path for all parties and model growth.

We believe it is paramount to set the right priorities and expectations with a clear structure. We will systematically and periodically assess our progress and take appropriate measures when necessary. Our guiding principles are based on a clear structure, pragmatism and maintaining clear expectations for all parties. Our approach makes Lexar a strategic growth partner that supports and strengthens organisations in any desired area. In doing so, we create a strong foundation that allows us to accelerate growth together. This partnership makes organisations less vulnerable and more valuable.

Investment focus
Support and growth for digital transformation

Value creation

We combine a people-oriented approach with smart internal processes, supported by automation and standardisation. At Lexar, we believe in supporting our partnerships by both providing capital and offering active guidance for accelerated growth and professionalisation. We do not only create value through growth and excellent financial results, but also with our focus on ESG (Environmental, Social and Governance). We strongly prefer investing in organisations that do their part to make the world a better place and we value businesses that offer their employees a pleasant working environment and operate with respect for the planet. We believe that happiness ultimately leads to the best results. Lexar firmly believes in sharing ownership, responsibility and results. We strive to stimulate positive entrepreneurship, cooperation, and employee satisfaction.

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